advertising
UK: ˈædvətaɪzɪŋ | US: ˈædvərtaɪzɪŋ
n. the activity or profession of producing advertisements for commercial products or services
n. advertisements collectively; promotional messages
The word "advertising" originates from the Latin advertere ("to turn toward"), composed of ad- (toward) + vertere (to turn). In Middle French, it evolved into avertir (to notify), and later into English "advertise" (to draw attention). The suffix -ing nominalizes the verb, forming a term for the act or industry of creating ads. The logic reflects shifting focus toward a product or idea—literally "turning minds" toward it.
The company increased its budget for digital advertising.
She works in advertising and creates campaigns for global brands.
Critics argue that targeted advertising invades privacy.
The billboard is a classic form of outdoor advertising.
Social media has transformed modern advertising strategies.