allure
UK: əˈljʊə(r) | US: əˈlʊr
n. the quality of being powerfully and mysteriously attractive or fascinating
vt. to attract or tempt by something flattering or desirable
allure = al<to> + lure<attract>
- al (from Old French a-, meaning "to," derived from Latin ad- "toward")
- lure (from Old French loirre "bait, decoy," originally from Frankish lōþr "bait")
Etymology Origin:
The word "allure" entered English in the 14th century from Old French alurer, meaning "to attract, entice." It combines the directional prefix al- (to/toward) with lure, a term for bait or decoy used in hunting. The imagery of luring prey evolved metaphorically to describe captivating charm or temptation.
The allure of the unknown drew explorers to distant lands.
She couldn’t resist the allure of the glittering jewelry.
The city’s vibrant nightlife holds a strong allure for young artists.
His mysterious allure made him popular among his peers.
Advertisers use bright colors to enhance the allure of their products.