allurement
UK: əˈlʊəmənt | US: əˈlʊrmənt
n. the power to attract or entice; something that tempts or charms
n. the act of enticing or luring someone
The word "allurement" combines "allure," derived from Old French alurer (to attract, bait), which itself traces back to Latin ad- (to) + lura (a lure or decoy). The suffix "-ment" (from Latin -mentum) transforms the verb into a noun denoting the action or result of alluring. Historically, it evokes the imagery of baiting or charming, reflecting its roots in hunting and seduction.
The allurement of wealth often leads people to take risks.
She resisted the allurement of fame, preferring a quiet life.
The shop’s window display was designed for maximum allurement.
His speech had an allurement that captivated the audience.
The island’s natural beauty held an irresistible allurement for tourists.