blatant
UK: /ˈbleɪ.tənt/ | US: /ˈbleɪ.tənt/
adj. (of bad behavior) done openly and unashamedly; glaringly conspicuous.
adj. (of a person) completely lacking in subtlety; brazen.
blatant = blat<to bleat, cry loudly> + ant<adjective suffix>
- blat (from Scots blatand, meaning "bleating" or "noisy," originally imitative of sheep sounds)
- ant (a suffix forming adjectives, often indicating a state or quality)
Etymology Origin:
The word blatant was coined by English poet Edmund Spenser in The Faerie Queene (1596) to describe a monstrous, thousand-tongued creature named the "Blatant Beast," symbolizing slander and loud, shameless noise. Over time, the term evolved to describe anything conspicuously offensive or brazen, retaining its association with loud, unsubtle behavior.
The politician's blatant lies were quickly exposed by fact-checkers.
She showed blatant disregard for the rules by cheating openly.
The advertisement was a blatant attempt to manipulate consumers.
His blatant arrogance made him unpopular among his peers.
The error in the report was so blatant that no one could overlook it.