blurb
UK: blɜːb | US: blɜːrb
n. A short promotional description or advertisement, typically found on book covers or product packaging.
blurb = blur<indistinct> + b<reduplicative suffix>
- blur<indistinct>: Originally meant "smear" or "make unclear," later extended metaphorically to vague or exaggerated praise.
- b: A playful, reduplicative suffix added for rhythmic or humorous effect (common in colloquial coinages).
Etymology Origin:
Coined humorously in 1907 by American humorist Gelett Burgess, who jokingly defined it as "a flamboyant advertisement" on a book jacket featuring a fictional "Miss Blurb." The word mimics the sound of exaggerated or insincere praise ("blah-blah-blur-b"), reflecting its purpose as flashy but often superficial promotional text.
The book’s blurb exaggerated its revolutionary claims.
A catchy blurb can significantly boost sales.
She skimmed the blurb before deciding to buy the novel.
The blurb compared the author to Shakespeare—quite a stretch!
Publishers often rewrite blurbs to target specific audiences.