brainwash
UK: ˈbreɪnwɒʃ | US: ˈbreɪnwɑːʃ
vt. to systematically manipulate someone's beliefs or thinking, often through coercive techniques
n. the process or result of such manipulation
brainwash = brain<mind> + wash<cleanse>
- brain: From Old English brægen, meaning "mind" or "intellect."
- wash: From Old English wæscan, meaning "to cleanse with liquid."
Etymology Origin:
Coined in the mid-20th century (1950s), "brainwash" combines "brain" and "wash" metaphorically to describe the forced "cleansing" of a person's original beliefs, akin to erasing and reprogramming the mind. The term gained prominence during the Korean War to describe alleged Communist indoctrination techniques. Its vivid imagery reflects the idea of purging and replacing thoughts as if scrubbing a surface clean.
The cult leader attempted to brainwash his followers into unquestioning obedience.
Propaganda films were used to brainwash prisoners during the war.
Some argue that excessive advertising can subtly brainwash consumers.
She felt mentally drained after escaping the brainwashing tactics of the group.
The documentary exposed how authoritarian regimes brainwash their citizens.