brand-name

UK: ˈbrænd neɪm | US: ˈbrænd neɪm

Definition
  1. n. a name given to a product or service by a company to distinguish it from competitors

  2. adj. referring to a product or service marketed under a specific, well-known name

Structure
brand <mark or label>name <designation>
Etymology

The word "brand-name" combines "brand," derived from Old Norse brandr (meaning "burning" or "mark made by burning," originally used to identify livestock), and "name," from Old English nama (meaning "designation"). The term evolved to signify commercial identity, reflecting the practice of marking goods with a distinctive symbol (brand) and later associating it with a specific name for consumer recognition.

Examples
  1. Consumers often trust brand-name products more than generic alternatives.

  2. The company invested heavily in promoting its brand-name apparel.

  3. This store sells both brand-name and off-brand electronics.

  4. She prefers brand-name cosmetics for their guaranteed quality.

  5. The lawsuit accused the retailer of counterfeiting a popular brand-name handbag.