buzzword
UK: ˈbʌzwɜːd | US: ˈbʌzwɜːrd
n. a word or phrase that is fashionable or popular in a particular context, often used to impress rather than convey clear meaning
n. a technical or jargon term that gains widespread use in a specific field
The term "buzzword" emerged in the mid-20th century, combining "buzz" (suggesting lively activity or attention-grabbing noise) with "word." The metaphor reflects how such terms "buzz" through conversations or industries, often lacking substance but creating a sense of trendiness. Originally linked to business and political jargon, it now applies to any field where fashionable terminology dominates.
"Sustainability" has become a buzzword in corporate marketing.
Avoid using buzzwords if they obscure your message.
The tech industry is full of buzzwords like "blockchain" and "AI-driven."
Politicians often rely on buzzwords to appeal to voters.
She criticized the report for being filled with buzzwords but lacking concrete ideas.