campaign
UK: /kæmˈpeɪn/ | US: /kæmˈpeɪn/
n. a series of organized actions or efforts to achieve a specific goal (e.g., military, political, or advertising)
n. a military operation in a specific area
vi. to engage in a planned series of activities to achieve a goal
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The word "campaign" originates from the Latin campus (meaning "field"), referring to open land suitable for military exercises. In Old French, it evolved into campagne, specifically denoting military operations conducted in open fields. By the 17th century, English adopted the term, broadening its meaning to include any organized effort (e.g., political or advertising campaigns), metaphorically extending the idea of a "battlefield" to abstract endeavors.
The presidential candidate launched a nationwide campaign to promote healthcare reform.
During World War II, the North African campaign was pivotal for Allied forces.
She campaigned tirelessly for animal rights legislation.
The marketing campaign increased sales by 30% in three months.
Volunteers joined the cleanup campaign to restore the local park.