connotation
UK: ˌkɒnəˈteɪʃən | US: ˌkɑːnəˈteɪʃən
n. the associated or secondary meaning of a word or expression, often carrying emotional or cultural implications.
n. an idea or feeling invoked by a word beyond its literal or primary meaning.
connotation = con<with> + not<mark> + ation<noun suffix>
- con<with>: From Latin cum ("with"), indicating association or connection.
- not<mark>: From Latin notare ("to mark" or "to note"), reflecting the idea of distinguishing or labeling.
- ation<noun suffix>: A suffix forming nouns denoting a process or result (e.g., "interpretation").
Etymology Origin:
Derived from Medieval Latin connotatio, the word originally referred to the act of marking something alongside its primary meaning. Over time, it evolved to emphasize the implicit, subjective layers of meaning attached to words—such as emotions, cultural context, or personal associations—rather than their literal definitions. The morpheme con- highlights the interconnectedness of these layers with the core word.
The word "home" carries a warm connotation of safety and belonging.
Politicians often avoid words with negative connotations in their speeches.
The connotation of "snake" varies across cultures, symbolizing deceit or wisdom.
Her tone added a sarcastic connotation to the compliment.
Advertisers carefully choose words with positive connotations to influence consumers.