CPA

UK: ˌsiːpiːˈeɪ | US: ˌsiːpiːˈeɪ

Definition

  1. n. Certified Public Accountant (a professional accounting qualification in the US)

  2. n. Cost Per Action (a digital advertising pricing model)

Structure

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Etymology

CPA stands for "Certified Public Accountant," a title originating in the early 20th century to standardize accounting credentials in the US. The acronym later expanded to include "Cost Per Action" in digital marketing, reflecting its adaptability as a shorthand for specialized terms.

Examples

  1. She passed the CPA exam and is now a licensed accountant.

  2. The company hired a CPA to handle its annual tax filings.

  3. The ad campaign uses a CPA model, charging only for completed purchases.

  4. To become a CPA, you must meet strict education and experience requirements.

  5. This marketing strategy focuses on optimizing CPA to reduce costs.