desirability
UK: dɪˌzaɪərəˈbɪləti | US: dɪˌzaɪərəˈbɪləti
n. the quality of being desirable; worth having or seeking.
n. the degree to which something is desired or valued.
The word "desirability" combines "desire," from Old French desirer (to wish for, from Latin desiderare, meaning "long for, miss") and the suffix "-ability," from Latin -abilitas, indicating a capacity or quality. The fusion reflects a shift from the action of desiring to the abstract quality of being desirable. Over time, it evolved to emphasize the measurable or perceived value of an object, trait, or outcome.
The car's sleek design increases its desirability among young buyers.
Economic stability adds to a country's desirability as a tourist destination.
The study measured the desirability of different job benefits.
High desirability often leads to competitive markets for rare items.
Cultural trends influence the desirability of certain fashion styles.