discount
UK: ˈdɪskaʊnt | US: ˈdɪsˌkaʊnt
n. a reduction in the usual price of something
vt. to reduce the price of something
vt. to disregard or underestimate the importance of something
The word "discount" originates from Old French desconter (to deduct, subtract), which combines the prefix dis- (indicating reversal or removal) and conter (to count, from Latin computare). Initially, it referred to deducting a sum from a total, later evolving into the modern commercial sense of a price reduction. The figurative meaning ("to disregard") emerged from the idea of "subtracting" value or significance.
The store offers a 20% discount on all electronics.
They discounted the old inventory to clear shelf space.
Don’t discount his advice—he has years of experience.
Students receive a discount with a valid ID.
The manager agreed to discount the damaged goods.