dissuade
UK: dɪˈsweɪd | US: dɪˈsweɪd
vt. to persuade someone not to take a particular course of action
vt. to discourage or deter someone from doing something
The word "dissuade" originates from Latin dissuadēre, combining dis- (indicating reversal or opposition) and suadēre (meaning "to urge" or "to advise"). The root suadēre also gives us words like "persuade" (to urge strongly) and "suasion" (the act of influencing). Over time, "dissuade" evolved in Middle English to specifically mean "to advise against" or "to turn someone away from an action," retaining its core logic of opposing persuasion.
She tried to dissuade him from quitting his job without another offer.
The teacher dissuaded the students from cheating by explaining the consequences.
Despite his friends' efforts to dissuade him, he went ahead with the risky investment.
Public health campaigns aim to dissuade people from smoking.
The warning signs are meant to dissuade trespassers from entering the construction site.