gimmick
UK: ˈɡɪmɪk | US: ˈɡɪmɪk
n. a trick or device intended to attract attention, publicity, or business, often lacking real value
n. a clever or unconventional feature designed to make something stand out
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The word "gimmick" emerged in early 20th-century American slang, possibly from carnival or magician jargon. Its exact origin is unclear, but it may derive from "gimac," a term for a mechanical device in carnival games. Over time, it evolved to describe any contrived trick or attention-grabbing tactic, often with a slightly negative connotation of superficiality.
The product’s packaging is just a marketing gimmick to make it seem more innovative.
The magician’s act relied more on flashy gimmicks than genuine skill.
Many politicians use catchy slogans as gimmicks to win votes.
The restaurant’s "free dessert" offer turned out to be a gimmick with hidden conditions.
Tech companies sometimes add unnecessary features as gimmicks to differentiate their products.