hype
UK: haɪp | US: haɪp
n. exaggerated or intensive publicity; promotion designed to increase excitement or interest
vt. to promote or publicize excessively
hype = hyp<short for "hyperbole"> + e (no additional suffix)
- hyp<short for "hyperbole," meaning exaggeration>
- e (no standalone meaning; part of the word's modern spelling)
Etymology Origin:
"Hype" originated in the early 20th century as a shortened form of "hyperbole," derived from Greek hyperbolē ("excess, exaggeration"). The term evolved in American slang to describe exaggerated promotion, particularly in entertainment and marketing. Its concise form reflects the fast-paced, attention-grabbing nature of modern media culture.
The media created a lot of hype around the new smartphone launch.
Don’t believe the hype—the product doesn’t live up to its claims.
They hyped the concert so much that tickets sold out in minutes.
The hype for the movie faded after disappointing reviews.
Social media influencers often hype products to attract followers.