inroads
UK: ˈɪn.rəʊdz | US: ˈɪn.roʊdz
n. 1. An advance or penetration into new territory, especially one made gradually or stealthily.
n. 2. Progress or success in a particular area, often at the expense of competitors.
The word "inroads" originates from the combination of "in" (Old English in, meaning "into") and "road" (Old English rād, meaning "a riding, journey, or path"). Historically, it referred to literal incursions or invasions into enemy territory. Over time, it evolved metaphorically to describe gradual progress or encroachment in non-physical contexts (e.g., markets, fields of study). The plural "-s" emphasizes repeated or collective advances.
The company made significant inroads into the Asian market last year.
Technological innovations are creating inroads in traditional industries.
The army's inroads into the region were met with fierce resistance.
She has steadily made inroads in male-dominated fields.
Early education programs help children make inroads into literacy.