logo
UK: ˈləʊɡəʊ | US: ˈloʊɡoʊ
n. a symbol or design adopted by an organization to identify its products, services, or brand
n. (computing) a programming language used for educational purposes, featuring turtle graphics
The word "logo" is a shortened form of "logogram" or "logotype," derived from the Greek logos (λόγος), meaning "word," "speech," or "reason." In ancient Greek philosophy, logos referred to rational principle or divine wisdom. By the 19th century, "logo" emerged in English as a term for a symbolic representation of a company or idea, emphasizing clarity and identity. The computational sense (Logo programming language) was coined in the 1960s, playing on the Greek root’s association with logic and learning.
The company unveiled a sleek new logo to modernize its brand image.
She designed a minimalist logo for the startup using geometric shapes.
Students learned basic coding by creating shapes in Logo.
The logo’s font and colors reflect the brand’s values.
A recognizable logo is crucial for marketing success.