lure
UK: lʊə | US: lʊr
n. 1. Something used to attract or entice, especially a bait for fishing or hunting.
n. 2. An attractive or deceptive quality.
vt. 1. To tempt or attract by offering pleasure or gain.
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The word "lure" traces back to Old French loirre, meaning "bait" or "decoy," which itself likely derived from Frankish or Germanic roots related to hunting. The term originally referred to devices used to recall falcons in falconry, evolving into a broader sense of attraction or temptation. Its spelling and core meaning have remained remarkably stable over centuries, reflecting its practical origins in hunting culture.
The shiny lure caught the fish's attention instantly.
She couldn’t resist the lure of adventure in distant lands.
The company used bonuses as a lure to retain employees.
The predator’s lure was a clever imitation of prey.
Bright lights are often a lure for insects at night.