marketable
UK: ˈmɑːkɪtəbl | US: ˈmɑːrkɪtəbl
adj. able to be sold or marketed; in demand
adj. suitable for presentation or promotion (e.g., skills, products)
The word "marketable" combines "market," derived from Latin mercatus (meaning "trade" or "buying/selling"), with the suffix "-able," from Latin -abilis, indicating capability. The fusion reflects the idea of something being fit for commercial exchange. Over time, it expanded beyond literal sales to describe skills or attributes deemed valuable in broader contexts (e.g., job markets).
Her innovative designs are highly marketable in the fashion industry.
The app’s user-friendly interface makes it more marketable to a global audience.
He improved his public speaking skills to become more marketable as a consultant.
Organic products are increasingly marketable due to rising health awareness.
The artist’s unique style rendered her paintings instantly marketable.