marketer
UK: ˈmɑːkɪtə | US: ˈmɑːrkɪtər
n. a person or company that promotes or sells products or services
n. a specialist in marketing strategies and consumer behavior
marketer = market<commercial trade> + er<agent noun suffix>
- market: From Latin mercatus (trade, marketplace), via Old French marchiet. Retains the core meaning of commercial exchange.
- er: A productive English suffix denoting "one who does" (e.g., teacher, runner).
Etymology Origin:
The word "marketer" emerged in the 20th century, combining "market" (rooted in Latin trade concepts) with the agentive suffix "-er." It reflects the professionalization of sales and promotion roles in modern commerce. The logic is straightforward: a "marketer" is literally "one who engages in markets."
The marketer designed a campaign to target young adults.
As a digital marketer, she specializes in social media advertising.
The company hired a marketer to expand its global reach.
Effective marketers understand consumer psychology deeply.
He transitioned from sales to becoming a full-time marketer.