marketing

UK: ˈmɑːkɪtɪŋ | US: ˈmɑːrkɪtɪŋ

Definition
  1. n. the action or business of promoting and selling products or services

  2. n. the study or process of identifying consumer needs and preferences

  3. n. the strategic activities aimed at creating brand awareness and customer engagement

Structure
market <commercial exchange>ing <noun suffix indicating action or process>
Etymology

The word "marketing" derives from the noun "market," which originated from the Latin mercatus (meaning "trade" or "buying/selling"). The suffix "-ing" transforms it into a noun denoting the activity or process related to markets. Historically, "market" referred to physical trading spaces, but by the 16th century, it broadened to include commercial transactions. The term "marketing" emerged in the early 20th century, reflecting the systematization of sales strategies and consumer research.

Examples
  1. Digital marketing has revolutionized how businesses reach customers.

  2. She specializes in content marketing for tech startups.

  3. The company invested heavily in social media marketing.

  4. Effective marketing requires understanding your target audience.

  5. His job involves analyzing marketing trends and consumer behavior.