measure
UK: ˈmeʒə | US: ˈmeʒər
n. a unit or standard used to quantify size, amount, or degree
vt. to determine the size, amount, or degree of something using a standard
vi. to be of a specified size or quantity
The word "measure" traces back to Latin mensura, meaning "a measuring." It entered Old French as mesure before being adopted into Middle English. The root meas- reflects the act of apportioning or quantifying, while -ure turns the action into a noun. This logical progression—from the verb "to measure" to the noun "a measure"—highlights its enduring role in systems of quantification.
The tailor used a tape to measure the fabric.
Success cannot always be measured in financial terms.
The government introduced new measures to reduce pollution.
The recipe calls for a measure of flour and sugar.
Her kindness is beyond measure.