outreach
UK: ˈaʊtriːtʃ | US: ˈaʊtriːtʃ
n. the act of reaching out to provide services, information, or assistance to a wider or specific group
vt. to extend services, help, or influence beyond usual limits
The word "outreach" combines "out," from Old English "ūt" (meaning "beyond" or "outside"), and "reach," from Old English "rǣcan" (meaning "to extend or stretch"). It emerged in Middle English to describe the act of extending efforts beyond conventional boundaries, particularly in social, educational, or organizational contexts. The term reflects a proactive extension of influence or aid, mirroring the physical act of reaching outward.
The nonprofit organization focuses on community outreach to support underserved populations.
The university launched an outreach program to encourage STEM education in rural schools.
She volunteers for an outreach initiative to help homeless individuals access healthcare.
The company’s marketing team plans to outreach to potential clients through social media.
Effective outreach requires understanding the needs of the target audience.