patronise
UK: /ˈpætrənaɪz/ | US: /ˈpeɪtrənaɪz/
vt. 1. To treat someone with apparent kindness but in a condescending manner.
vt. 2. To support or sponsor (a business, artist, or cause).
vt. 3. To frequent (a shop, restaurant, etc.) as a customer.
patronise = patron<protector or supporter> + ise<verb-forming suffix>
- patron: From Latin patronus (protector, advocate), derived from pater (father). Historically, a patron was a wealthy or influential supporter of artists or clients.
- ise: A verb-forming suffix of Greek/Latin origin, indicating action or process (e.g., "realise," "organise").
Etymology Origin:
The word traces back to the Latin patronus, reflecting a societal hierarchy where patrons provided support to dependents. Over time, "patronise" acquired a dual meaning: positive (supporting) and negative (condescending), mirroring the power dynamics inherent in patronage systems. The suffix -ise standardised the verb form in British English.
She disliked how he would patronise her during meetings.
The wealthy family chose to patronise local artists.
Many celebrities patronise this boutique for its unique designs.
His tone was overly patronising, as if explaining to a child.
The café thrives because the community patronises it loyally.