patronize
UK: ˈpætrənaɪz | US: ˈpeɪtrənaɪz
vt. 1. To treat someone with apparent kindness but in a condescending manner.
vt. 2. To be a regular customer or supporter of a business, organization, etc.
vt. 3. (Archaic) To act as a patron or protector.
patronize = patron<protector/supporter> + ize<verb suffix>
- patron: From Latin patronus (protector, advocate), derived from pater (father). Originally denoted a legal protector or benefactor, later extended to supporters of arts/businesses.
- ize: A verb-forming suffix of Greek origin (-izein), indicating "to make or act like."
Etymology Origin:
The word traces back to the Latin patronus, reflecting societal hierarchies where patrons (often wealthy or powerful figures) supported dependents. Over time, "patronize" acquired dual meanings: the neutral act of supporting (e.g., patronizing a store) and the negative connotation of condescension (implying superiority akin to a patron’s historical role). The suffix -ize systematized the verb form, aligning with English’s tendency to adapt Latin roots for action-oriented terms.
She hated when colleagues patronized her with overly simplistic explanations.
We should patronize local businesses to boost the community’s economy.
In medieval Europe, nobles would patronize artists and scholars.
His tone was so patronizing that it undermined his genuine advice.
The café thrives because loyal customers patronize it daily.