perpetuate
UK: pəˈpetʃueɪt | US: pərˈpetʃueɪt
vt. to make something continue indefinitely
vt. to preserve from oblivion or extinction
Derived from Latin perpetuare ("to make perpetual"), itself from perpetuus ("continuous, unbroken"), combining per- ("through") and petere ("to seek, aim at"). The root pet- implies striving or directed movement, while per- intensifies the sense of enduring continuity. Over time, the word evolved in English (16th century) to mean actively sustaining or preserving something indefinitely.
The museum works to perpetuate the memory of ancient civilizations.
Rituals help perpetuate cultural traditions across generations.
False stereotypes can perpetuate social inequalities.
The law was designed to perpetuate the rights of indigenous peoples.
Technology has perpetuated global connectivity like never before.