platitude
UK: ˈplæt.ɪ.tʃuːd | US: ˈplæt̬.ɪ.tuːd
n. A remark or statement that is overused and lacks originality or depth.
n. A flat, dull, or trite quality, especially in speech or writing.
platitude = plat<flat> + itude<noun suffix indicating state or quality>
- plat<flat>: From French plat (flat), derived from Latin plattus (flat, broad). Reflects the idea of something level or lacking elevation—metaphorically extended to mean "unoriginal" or "dull."
- itude<noun suffix>: From Latin -itudo, used to form abstract nouns indicating a state or condition (e.g., attitude, gratitude).
Etymology Origin:
The word platitude emerged in the early 19th century from French, where plat (flat) combined with -itude to describe statements as "flat" in thought—much like a physical surface without variation. The term critiques clichés by likening them to monotonous terrain, devoid of intellectual contour.
His speech was filled with empty platitudes about hard work and perseverance.
Politicians often rely on platitudes to avoid addressing complex issues.
The article’s platitudes offered no real insight into the problem.
She dismissed his advice as mere platitude, lacking actionable detail.
Writing creatively requires avoiding platitudes to engage readers.