public-relations
UK: ˈpʌblɪk rɪˈleɪʃənz | US: ˈpʌblɪk rɪˈleɪʃənz
n. the professional maintenance of a favorable public image by organizations or famous individuals.
n. the strategic communication process that builds mutually beneficial relationships between organizations and their publics.
The term combines "public," derived from Latin publicus (of the people), and "relations," from Latin relatio (a bringing back or connection). It emerged in the early 20th century to describe organized efforts to manage communication between entities (e.g., corporations, governments) and the public. The hyphenated form reflects its origin as a compound noun, emphasizing the interplay between public perception and structured relationship-building.
The company hired a firm to handle its public-relations after the scandal.
Effective public-relations can enhance a brand's reputation.
She works in public-relations for a nonprofit organization.
The mayor’s public-relations team crafted a careful response to the crisis.
Modern public-relations relies heavily on social media engagement.