slogan
UK: ˈsləʊɡən | US: ˈsloʊɡən
n. a short and striking or memorable phrase used in advertising or politics
n. a motto associated with a political party, movement, or other group
The word "slogan" originates from the Scottish Gaelic term sluagh-ghairm, where sluagh means "army" or "multitude" and ghairm means "shout" or "cry." It originally referred to a battle cry used by Scottish clans. Over time, the term evolved into English as "slogan," shifting from a military context to a broader meaning of a catchy phrase used in advertising or politics. The morpheme slog preserves the idea of a collective cry, while -an acts as a noun-forming suffix.
The company's new slogan, "Just Do It," became instantly recognizable worldwide.
Protesters chanted slogans demanding climate action.
A good slogan should be concise and memorable.
The political campaign relied heavily on catchy slogans to attract voters.
The team brainstormed ideas for a slogan to represent their brand values.