tout
UK: taʊt | US: taʊt
v. to promote or praise something/someone excessively, often for personal gain
n. a person who solicits business or customers aggressively
The word "tout" likely originated in the 14th century as Middle English tuten or toten, meaning "to peer" or "to stick out." It may have imitative roots, mimicking the sound of a lookout’s call. By the 18th century, it evolved to mean "to spy on" (e.g., racehorses for gambling tips) and later "to aggressively solicit." The modern sense of "excessive promotion" reflects its association with outward, persistent solicitation.
Street vendors often tout their goods to passersby.
The company hired influencers to tout its new product on social media.
Be wary of ticket touts outside the stadium.
Politicians tout their achievements during election campaigns.
The guide touted the restaurant as the best in the city.