upfront
UK: ˌʌpˈfrʌnt | US: ˌʌpˈfrʌnt
adj. 1. honest and direct; not hiding one’s opinions or intentions.
adj. 2. paid or given in advance.
adv. in a forward, direct, or conspicuous manner.
The word "upfront" combines "up," implying elevation or prominence, and "front," referring to the foremost position. Originally literal (e.g., "placed at the front"), it evolved metaphorically to describe transparency (e.g., "upfront about costs") or advance payments (e.g., "upfront fee"). The blend reflects a shift from spatial to abstract emphasis, aligning with modern usage in business and communication.
She appreciated his upfront honesty about the project’s risks.
The client demanded an upfront payment before work began.
The singer stood upfront during the entire performance.
Being upfront saves time in negotiations.
The contract requires 50% of the fee upfront.