upscale
UK: ʌpˈskeɪl | US: ʌpˈskeɪl
adj. of high quality or luxury; designed for affluent consumers
vt. to improve or adapt something to appeal to a wealthier market
The word "upscale" combines "up," indicating elevation or superiority, with "scale," referring to a graded system or level. Originating in the mid-20th century (first recorded in 1952), it initially described upward adjustments in economic or social contexts. By the 1980s, it evolved to denote luxury goods/services targeting affluent buyers, reflecting societal shifts toward consumer stratification. The morphemes retain their literal meanings, making the term intuitive: "higher level."
The restaurant upscaled its menu to attract wealthier patrons.
She prefers upscale neighborhoods with boutique shops.
The hotel’s upscale redesign included marble floors and chandeliers.
Brands often upscale products by using premium packaging.
His wardrobe shifted to upscale brands after his promotion.