win-win

UK: ˈwɪn wɪn | US: ˈwɪn wɪn

Definition

  1. adj. describing a situation or outcome that benefits all parties involved

  2. n. an agreement or result where everyone gains an advantage

Structure
win <to achieve victory>win <to achieve victory>
Etymology

The term "win-win" is a reduplication of the word "win," emphasizing mutual success. Originating in the mid-20th century, it reflects collaborative strategies in business and diplomacy, where traditional zero-sum thinking (one winner, one loser) is replaced by mutually beneficial outcomes. The repetition reinforces the idea of duality and balance.

Examples

  1. The negotiation ended in a win-win deal for both companies.

  2. A win-win solution satisfies all stakeholders.

  3. Their partnership is a classic win-win scenario.

  4. We aim for win-win outcomes in every project.

  5. The policy creates a win-win situation for employers and employees.